Marketing

To find out what people need and want, then create and deliver products and services that satisfy this criteria at a profit

Know and understand the customer so well that the product or service sells itself!

 

 

Marketing for your business

Distinction in Marketing:

Marketing is all about linking the business with the ‘needs and wants’ of customers, in order to get the right product / service to the right place at the right time.

Marketing is a business wide function, and not just something that operates alone from other business activities.

It is about understanding your customers, and potential customers, and finding ways to provide products and/or services which they demand.

The following diagram helps simplify Marketing in terms of summarising the key elements of Marketing, and their relationships.


CLICK IMAGE TO VIEW LARGER

Distinction can work in partnership with you and your business on these core marketing functions, in addition to:

  1. Writing & Implementing Marketing Plans
  2. Importance of incorporating a strategic marketing plan within your overall Business Plan

BACK TO TOP

Distinction in Marketing

Marketing is all about linking the business with the ‘needs and wants’ of customers, in order to get the right product / service to the right place at the right time. It is all about finding out what people need and want, then creating and delivering products and services that satisfy those needs and wants at a profit.

Marketing is a business wide function, and not just something that operates alone from other business activities. Marketing affects everyone: Finance, Purchasing, HR, IT, Production, Manufacturing, Sales, Admin……..Feedback from ALL areas of your business is vital to its continuing success.

Marketing is about understanding your customers; your potential customers, and finding ways to provide products and/or services which they demand. The aim of Marketing is to eliminate the need for ‘hard selling’ by knowing and understanding the customer so well that the product or services fits them, and sells itself. 

Good Marketing benefits to you:

  1. Saves you money – The ability to maximise profits
  2. Finds more customers
  3. Retains existing customers
  4. Avoids embarrassment

…and to your customers

  1. Common ground for decision making
  2. Results in a stabilising effect
  3. Reassurance
  4. Saves them money
  

Talk to ‘Distinction’ about your Marketing & Sales: We can help you work on a number of key areas including:
    • Compilation and Implementation of Marketing and Sales Plans and Strategies
    • Target Markets / Market Segmentation
    • Marketing to build your strategic alliances with key stakeholders / leveraging key working relationships
    • Event Management
    • Entry Work for Business Excellence Awards
    • Promotion through means of advertising and promotional material
    • Writing Editorial / Advertorials

    BACK TO TOP